I'm Cynthia, a digital marketing & content strategist for female founders, entrepreneurs, and women-led beauty, wellness, and lifestyle brands. I turn a scattered online presence into a system that converts — so you get your time back.
Free: 5-Day Content Reset checklist →
I'm a digital marketing & content strategist helping female founders, entrepreneurs, personal brands, and women-led businesses build stronger, more engaging online presences through strategic content and social media marketing.
I combine strategy, creativity, and execution to help businesses communicate their value, connect with the right audience, and create content that supports real goals — not content for the sake of posting.
Outside of marketing, I'm naturally curious — I love creativity, entrepreneurship, fitness, music, singing, and violin.
WHO I WORK WITH
INDUSTRIES I'VE WORKED WITH
WHY CLIENTS WORK WITH ME
Effective marketing takes more than creativity — it takes strategy, consistency, audience understanding, and intentional execution.
Understanding the business, audience, positioning, goals, and overall marketing direction.
Content that communicates the brand's message, provides value, builds trust, and engages the audience.
Structured content plans that make it easier to maintain a consistent presence.
Turning strategies and ideas into purposeful content and campaigns.
Tracking performance, feedback, and audience response to find opportunities to improve.
Fifteen projects across brand identity, social design systems, paid ad creative, Shopify builds and growth strategy.
Click any tile to open the full case study →
Full acquisition system built from zero for a brand-new app.
AI fitness coaching app · first-time launch
Full acquisition system for a brand-new app with zero marketing history — brand strategy, content, community and paid media, built and shipped in one 30-day engagement.
Shopify storefront and launch graphics in one wine-and-blush system.Bloomvale Studio · bloomvalestudio.com
Designed and built the Shopify storefront from the ground up, then extended the wine-and-blush system into launch and promo graphics for Instagram. Delivered with zero revision rounds.
19-section growth strategy with a 30–60–90 day roadmap.Diagnostic laboratory · Calabar, Nigeria
A full 19-section digital visibility & growth strategy — brand audit, content pillars, paid advertising plan and a 30–60–90 day roadmap to make HopeSpring the first lab people think of in Cross River State.
Two locked palettes, 24 templates, one editorial voice.Fashion & lifestyle account
Two locked palettes, 24 templates, one editorial voice — an Instagram feed system split into a moodier “Boss” register and a brighter, commercial “Verde” register from the same underlying grid logic.
Two feeds rebuilt from scratch into locked, repeatable systems.Content creator & entrepreneur clients
Two feeds rebuilt from scratch — a moody lavender system and a minimalist “Boss Colors” pack — each a locked palette, type pairing and reusable Canva templates the client runs solo.
Two accounts turned into template systems that finally convert.@pinkandprofitable · @thepinkmuse
Two accounts, same problem — strong offers, no visual system. Rebuilt each into a locked palette and template set: a hook-driven “proof of expertise” feed and an aspirational tonal-pink moodboard.
Two feed ads built around one shared skeleton.
Dove · via The PixBow, Dhaka
Two Instagram feed ads for a Dove hand-cream range, built around one shared skeleton — oversized wordmark, ingredient index, volume badge — so two ingredient stories read as one campaign.
A single hero ad styled like a fragrance campaign.GLAMFOX · France, via The PixBow
A single hero ad built to feel like a fragrance campaign, not a skincare listing — halo lighting, podium staging and a serif wordmark to make a 50g jar read as a prize.
Two sellable Canva grid packs, hand-sorted for real feeds.Saia da Crise · Brazilian marketing blog
Two sellable Canva grid packs for a marketing blog’s own audience — a soft editorial version and a louder Y2K version — hand-sorted afterward to confirm the pack wasn’t secretly one long ad.
13-piece YouTube identity system in one cottagecore palette.Alice Brown · cottage-life creator
A 13-piece YouTube identity system — banners, channel art, thumbnails, end screens, social kit — unified by one cottagecore palette and a recurring “washi tape” motif.
Five real feed layouts reviewed for what actually holds together.Self-directed critique · 5 grids
Five Instagram grid layouts reviewed as full-page systems, not nine separate posts — what holds each one together at real feed size, and what would break first.
Other case studies to check out
Instagram views, LinkedIn reach, Facebook Ads, and email campaigns — real dashboards from accounts I manage. Tap any stack to flip through the full series.
General Growth
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Let’s Gooo
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LinkedIn Growth
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Afriqash (LinkedIn)
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Jellie (Ads & Email)
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200+ jobs delivered across platforms · 100+ five-star (5.0) reviews.
Ready to see results like these in your own brand?
Book a discovery call →You didn't start your business to spend hours guessing what to post. I build the system, the content, and the campaigns — so your brand runs like it has a full team behind it, even if it's just you.
Content strategy, social media management, and a template system your team can run without you.
Paid campaigns built on what's already performing organically.
Identity, site, and social system delivered as one connected package.
For established brands whose look no longer matches their growth.
Not ready for a managed package yet? Check out Mentorship instead. Once you're ready to hand it off, every tier below builds on the same services outlined above — the tier you choose sets how much gets delivered each month.
$1,500/mo
Ideal for small businesses or beginners
$3,000/mo
For scaling businesses
Included at no extra cost
$5,000+/mo
Comprehensive, large-scale campaigns
The guarantee
If the first draft doesn't land, you get one full revision round at no extra cost — every package includes structured feedback so the system actually fits your brand before it's handed off. Full terms are outlined in the client agreement.
I keep client numbers deliberately small each month so every brand gets real attention — not a rotating account manager.
Also offering Virtual Assistant services — admin support, customer service & business automation.
A quicker look at recent social media management and design samples.
Free resource
A short, practical checklist for fixing the most common gaps in a scattered content presence — free, no strings.
Send me the checklistNo spam, just the checklist and occasional strategy notes.
Short breakdowns on strategy, content systems, and what actually moves the needle.
A guided cohort for founders who want to build the system themselves — with direct access to me while they do it.
$900/ cohort
6-week small group program · capped at 8–12 founders · or 3 installments of $300
Social media strategy and management, personal brand strategy, client outreach automation, and virtual assistant support. Everything is built around helping you show up consistently without doing it all yourself.
Mostly female entrepreneurs and coaches in the US and UK who are ready to get their content, brand, and outreach organized into something that actually runs on its own.
Five steps: strategy, content, consistency, execution, and improvement. I start by understanding your business and audience, then build a structured plan I can execute and refine based on real results.
Pricing depends on the tier and what your brand needs, from a single strategy session to full ongoing content management. See the Packages section above for details, or book a call and I'll walk you through what fits.
Yes. Most of my social media strategy and management work runs as an ongoing monthly retainer, alongside one-off support like outreach setup and VA work.
Yes, I work with clients across the US and UK and am comfortable coordinating across time zones.
Usually within a week of a discovery call, depending on current project load. Book a call and I'll give you an exact timeline.
Content strategy and creation for a legal-industry client.
Social media design supporting brand presence in the transportation industry.
Client support for a beauty & wellness brand.
Social media management and content creation.
70 jobs completed, 604 hours logged, across social media strategy, content systems, and paid ads.
PLATFORMS & TOOLS
FOCUS AREAS
Whether you're building the system yourself or ready to hand it off, there's a clear next step waiting for you below.
Tell me a bit about your brand and what you need — I reply within 24 hours.
