Five tones carry Boss, running from a near-black forest down to a pale chalk — wide enough to hold moody, low-light photography without ever drifting warm. Verde trims that down to four brighter greens, built for a feed that leans commercial and daylight-shot rather than editorial.

Neither pack borrows a tone from outside its own range. That's the whole trick: a photo that's slightly off still reads as on-brand, because the palette was chosen to be forgiving in exactly the direction real photography drifts.

The brief was never "design a banner." It was a full Instagram feed system for a fashion and lifestyle account — quote cards, product close-ups, editorial covers and testimonial mockups, all built to share one visual grammar. Locking the palette first meant every later decision, down to the smallest caption card, had somewhere to sit.

Two packs came out of that brief. Boss runs five tones from a near-black forest to a pale chalk, tuned for a moodier, editorial feed. Verde runs four brighter greens, better suited to a lighter, more commercial feed — same grammar, different register.

Each pack opens with its palette and a row of content-format icons — grid, Reels, IGTV, camera — signalling the kit was scoped for more than static tiles from day one.