I take Instagram grids that have good content but no visual system, and rebuild the palette, typography, and templates behind them — so every post looks intentional, not accidental.
I saw the same problem on both of these accounts: strong offers, no visual system. Posts were going up ad hoc — different fonts, clashing pinks, no repeatable structure — so nothing looked cohesive enough to build brand recall or make someone stop scrolling.
My job was to turn each feed into a system: a locked palette, a repeatable type pairing, and a set of templates the client could reuse indefinitely without needing a designer for every post.
As the designer on both projects, I want to be precise about where my work started and stopped — so no client, collaborator, or future hire is confused about my role here.
Bold pull-quote hooks in every tile — the feed sells her expertise before anyone taps a post.
Blush-and-white palette with one confident hot-pink accent, repeated consistently.
“Save for later” + topic tag baked into every template for credibility.
Full tonal pink color-blocking — no jarring white breaks between tiles.
Display serif paired with a script accent for aspirational, editorial copy.
Text anchored in the same position on every tile, so the grid reads as one moodboard.
I review the existing feed for color, tone, and message inconsistency.
I lock a color story and a repeatable font pairing.
I design a reusable set of posts for every content pillar.
I deliver templates with a simple guide so content stays on-brand.
A locked palette and type pairing means every post is recognizable before anyone reads a word.
Templates cut content time from hours to minutes — no design skill required to stay on-brand.
Save-worthy formats (checklists, prompts) are built into the system, not left to chance.