Reading the Feed
Five Instagram grid layouts, reviewed as full-page systems rather than nine separate posts — what makes each one read as one thing while scrolling, and what would break first at real feed size.
Vitamin C Skincare
The two-tone colour block — burnt orange plus warm cream — is the connective tissue holding together tiles shot in different styles (flatlay, hand-model, testimonial screenshot). It's doing more unifying work than the photography itself.
The bold "DID YOU KNOW" tile breaks the photo rhythm without breaking the palette, giving the eye a resting point mid-scroll.
The testimonial card and "NEW!" tile use a softer rounded-card style that reads as a different hand from the sharp colour blocks elsewhere — worth locking to one card treatment.
The same orange-citrus flatlay repeats across three tiles; at full-grid view it starts to feel like one photo cropped three ways rather than three shots.
Orélle Skincare
Same logo + tagline lockup, same corner, on every single tile — that alone makes nine visually different posts read as one campaign, even scrolling fast.
Chocolate brown instead of black as the "ink" colour is a smart, on-brand swap — warmer, ties directly to the skin tones in the photography.
Price tags ($65, $250) show up in a badge on one tile and as plain text on another — a small inconsistency that undercuts an otherwise tight system.
A few tiles carry a full paragraph of body copy — legible here, but that much text won't survive being compressed to feed-thumbnail size.
Lobello Marketing
Exactly two brand colours — blush pink and deep forest green — no third colour anywhere. The topics jump around (tips, testimonials, offers) but the palette never does.
The phone-mockup tile is a clever way to show social proof without a raw screenshot looking pasted into the grid.
The photo-to-colour-tile ratio leaves a stretch of three-plus solid-colour text tiles in a row in places — fine as a static grid preview, but that run would feel text-heavy scrolling a live feed.
Personal Brand — "Good SMM"
The repeated "@profilename / TOPIC" eyebrow in the same corner of every text tile turns nine one-off hooks into a recognisable, swipeable series.
Quiet editorial portraits alternating with plain-colour text tiles keep the grid from feeling like a slide deck.
The palette drifts between warm off-white, deep magenta, and a cooler blush across tiles — close enough to feel related, not close enough to feel locked.
Body copy size varies noticeably between tiles doing the same job (educational bullet lists), which reads as inconsistent hierarchy.
Pink Lifestyle Moodboard
The most disciplined palette of the five — every tile is a shade of pink plus black-and-white photography. Nothing competes with the mood.
Script, serif, and vertical-set type rotate across tiles, so a single-colour grid still feels varied rather than monotonous.
A few tiles have low type-to-background contrast — pale pink script on a slightly darker pink — that would get worse once compressed to a feed thumbnail.
The branded product placement is a real trademark risk to reuse directly in client work; swap for a generic or licensed prop.